Media Coaching is Critical for Book Marketing and Book Publicity

Book marketing professionals know that authors who get too excited about landing interviews may lose sight on the main goal. The goal is not to win media interviews, but to sell books. Sad but true, an interview does NOT automatically lead to sales. Interviews that are effective generate sales, while ineffective ones produce empty talk. author 21

The author who can generate sales from a television or radio interview is the author who knows how to relate to the specific audience listening to that show. One listener can "click" with an author when they recognize a common experience or need. These clicks of recognition can multiply the sales.

Book marketers have to remember that while authors can interview other people, they don't know how to be interviewed. The skills needed to generate sales from interviews are best obtained through media coaching or media training. Get More Info

Media coaching gives authors the tools to use the media to not only communicate your message, but also to persuade people to buy your book. I can help authors pitch their story and schedule interviews on TV or radio. However, most authors won't have the ability to wow listeners or compel them into buying without having been trained by a media coach.

An author's media coach will help them to use interviews to increase book sales. They will also show them how to be more comfortable on air, and how to reduce the anxiety and stress that comes with interviewing. A good media coach also will teach the secrets behind creating effective sound bites conveying the benefits they would get by buying the book.