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Generating Website Traffic


To get sales of your product or subscribers to your service or newsletter, then you need to get traffic, as without traffic you will not get either.

Yet generating website traffic is among the most difficult things to do, sure you might get lucky and invent the next Facebook, but for the vast amount of web sites then getting traffic is not easy. Indeed many people who build their very own websites struggle just to get their sites indexed in the search engines.

If traffic generation was easy we would all be Internet millionaires!

If you have an online prescence, or want to start one then how do you go about getting traffic?

Well there's two ways in which to get this done, buy it or carry out Seo (SEO) in order to gain free traffic.

Buying traffic can bring goods results in case your site converts its sales well, but can cost you dearly if it does not. There are numerous types of what we should can class as "Paid" traffic, from buying banner ad space on other sites through to using Pay Per Click (PPC) ads. Depending on how much you are to spend then using paid traffic can bring in lots of traffic fast, but it is just the PPC traffic that is likely to be targeted and result in sales. Avoid buying in offers of 10,000 visitors for $20 etc. as you have no clue of where these readers are being produced by, and you may discover that major search engines like google actually mark your website down due to this traffic.

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SEO is the best method to generate bulk of free, targeted traffic which will continue to come to your website every month, long after your PPC campaigns have ended.

SEO takes a lot of skill due to the many factors involved with relation to your websites on-page and off-page optimisation, and in addition the search engines are always changing their ranking algorithms, meaning the standards involved in SEO are also ever-changing.

For those who have built your own website then there's a great deal you can execute yourself, if however you are thinking about getting a website built with a web development company then it is worth looking at what Search engine optimization they offer to be able to assist you to generate long-term free traffic. A good web design company may not offer the Seo services that the web design company does.

The very first will let you just design your site, whilst the latter designs it after which helps generate visitors to it, and visitors are key to making sales.

Generating off-page traffic can involve a very wide selection of activities from blog posting, posting on related forums, article promotion, press announcements, ezine articles, and newsletters to name just a few.

Bad traffic generation methods to be avoided are banner exchanges - you have no idea where your banner has been displayed, link farms, bulk traffic purchases, and buying in poor quality back-links, all of which can negatively affect your site's popularity.

So consider these factors carefully when choosing how to generate visitors to your site, and ideally consult a web development expert in traffic generation and SEO.