FellerSuazo147
The same way it's tough to buy an automobile if you know nothing by what it should seem like underneath the hood, it is a bit intimidating to pay for a search engine optimization company if you aren't exactly sure what distinguishes the good from the bad. Since search engine algorithms are so temperamental, you want to make sure you are hiring a company that is experienced and up-to-date; otherwise, all the services you paid for may go out the window as soon as the following Google update is presented. Here are a few tell-tale signs to watch out for - if your company does any of these, you might like to forgo hiring them.
Mass-submitting:
If your company promises an unreasonably many articles, blogs, links, social bookmarks, et cetera monthly, you must back off. Google wants genuine, organic content - not something that has been spewed out with a program in broken English and questionable grammar. These 500 articles and 1,800 social shares might look appealing, but if they're not compiled by an individual, they can do more harm than good.
No references or examples:
Prior to hiring a business, ask to see what they were able to do for other clients. They should have some kind of history, some way of showing you that their work has been successful in the past. Worthwhile SEO company keeps visual records and statistics of progress over time to exhibit for their clients. If they don't leave a paper trail of any sort, run away!
They are not well-rounded:
The company should push not only higher rankings; they should be also promising more sales, more site visits, more Twitter followers, etc. Sure, getting your page show up on the front page of Google's results is awesome, but when nobody is hitting the hyperlink because they will easily notice it's not useful or relevant, it doesn't help much you any. The ultimate goal is to produce a better representation of your logo and to form a good reputation with people to the website.
