KoonsTroyer499
This number of articles is a reasonably bit not the same as any other articles you might have read on the topic of "How to buy a car." It was not designed in anticipation of winning literary awards or establishing myself as a "Best Selling Author."
With over two decades of expertise within the retail sales / automobile industry, I've held positions in the Top Sales Person, Finance Manager, Sales director, Finance Department Director, and General Sales director.
I have written this content in the same way that I've helped numerous family and friends purchase used and new vehicles, saving them 1000s of dollars. I've also writing these assuming you know nothing about purchasing a car or even the process.
As you begin to read, you may feel, as numerous of my close friends did, that i'm taking the side from the dealership because I am not "bad mouthing" them, their tactics or practices. The simple truth is quite the opposite. Personally i think that it's time to speak the reality and reveal each side of the equation. Including the mistakes most customers make in car deal negotiations.
There has been many books written on this subject. Many of them, for me, happen to be compiled by disgruntled ex-employees, that probably weren't very good at the things they did, and chose to "get even" with the dealerships by "divulging the hidden secrets" from the car business. The advice they give creates a negative, adversarial relationship from the beginning. Nothing positive was ever created from negative.
The approach that will be specified by the next articles is based on an understanding of how dealerships operate, profit and also the selling systems they incorporate to market you a car. This information is vital to your ability to succeed. Most books on this subject usually never address this topic concerning how to purchase a car.
So many times I've paid attention to people claiming that they "beat in the dealership." Generally that's just not true. That do you really think is better at negotiating an automobile deal? Is it the guy that will it once every three years? Or the guy that does it 5 times a day? Car buying is definitely an emotional purchase. The dealerships realize that very well, and believe me; they will use it to their advantage.
The objective of these articles is to understand how dealerships function. Should you understand how they think and conduct business, it puts yourself on a level arena when you're negotiating your vehicle deal. In the following submissions, you'll find out how dealerships operate, profit, and how the selling systems work.
As we progress, we will switch gears. I'll devote effort to showing you how to use the dealerships selling systems to your benefit. Also, I'll explain what motivates an agreement to market a vehicle thousands below their cost. Yes, I said below cost! It's done every day. Read on and I'll show you how and why.
