Major Part of SEO: Social Signals
It's widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google and Bing have added several social search features over the past couple of years. It's a matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but enable you to get direct visitors as well! Google is currently depending more on social signals since backlinks have been over used and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your websites a good bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They help sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings by :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Increased backlinks and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to more comfortable clients Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This method, along with your regular backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been shared across the different social media sites has impact on its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more importance and importance than the other. This means you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
