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In March 2006, the Honda Motor Organization celebrated an essential milestone: the 20th anniversary of their luxury brand, Acura. Created to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the companys reach far beyond far more prosaic models such as the Civic and the Accord. Today, Acura is a extremely distinct brand than the business that was birthed in 1986. Lets take a glimpse at Acuras previous, their present line up, and what the next 20 years may possibly bring for this esteemed Japanese automaker. Back in 1981, Honda saw an chance opening up for itself that no 1 in Hondas headquarters wanted to miss out on: building and promoting luxury automobiles to American customers. Mercedes and BMW had been both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market place share. Honda was already receiving widespread customer acceptance and crucial acclaim for the three models it was then promoting in the U.S., so the decision to market place more high-priced and upscale cars was viewed as a strong possibility. When Honda management decided to go with the upscale brand, they did this knowing that the vehicles would sooner or later have to stand apart from Honda in order to command the larger rates. Merely promoting up market Hondas as Acuras would not operate. Instead, every single auto was outfitted and retuned to compete directly against the major luxury vehicles of that time. The initial two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was basically a three door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend. More than time, the different model names had been dropped and replaced by autos with two or three letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Right now, the MDX SUV, RSX sport compact, and TSX sedan, join the three other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acuras line up later in 2006. The future of Acura looks bright in spite of powerful worldwide competitors. Although Honda jumped into the market place a few years just before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while other people see it as a common conservative Honda choice to expand the Honda brand rather. Future adjustments for Acura are sketchy, but model modifications will probably consist of the introduction of diesel powered vehicles and more hybrid offerings. Some auto critics have recommended that Honda has the capacity of outflanking BMW and Mercedes by creating super luxury sedans and sports vehicles. Renowned Honda good quality combined with European styling, luxury, and engineering have fueled Acuras results so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward. Really, Acura has helped reshape the original perception that a lot of motorists had about the Japanese brands, by delivering autos that are high in luxury, tops in engineering, and powerful in refinement. If the last 20 years have proved anything it is that enthusiasts can anticipate much much more from Acura more than the next two decades. Kudos to the Honda Motor Company for establishing a brand that has been so well received. the guide to led tail lights