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A press release is a written announcement addressed towards the media. Its main goal is to increase awareness of a certain event or announcement. When a press release's contents are newsworthy, newspapers, magazines, and other types of media spread this news for other people to see it and to learn about it.
A press release is distributed to all companies of types of media to inform them about something which is newsworthy. The information inside it is then published or broadcasted for anyone to know.
Press announcements are occasionally called free advertisements since it doesn't cost anything at all because it counts as the newspaper or perhaps a TV station's own content.
Ivy Lee was the very first person to create the first real press releases. His agency worked with the Pennsylvania Railroad around the time of the 1906 Atlantic City Train wreck. He sent letters to the media and arranged to allow them to come and go to the site from the wreck as a way of open communication with the press.
Most news releases follow a simple format when being written. These formats slightly increase the publication public relations professionals would like to get. These formats make their news more interesting and more eye-catching.
Fundamental essentials main areas of a newsworthy item:
1. Headline- a brief review of the content. It is usually accustomed to grab the attention from the media.
2. Dateline- this part contains when it was sent to the media. Additionally, it usually contains which city the notice originated from. Whether it reaches the media following the date specified, it is regarded as news embargo which make journalists no longer obligated to honor it.
3. Introduction- the introduction offers the solutions to the questions who, what, when, where, and why.
4. Body- the body explains the details of the news bulletin. It explains its background everything you need to learn about it.
5. Boilerplate- this part provides a short background on the company issuing the statement.
6. Close- this part ends the pr release. -30-, ###, and 'ends' are the usual symbols being used to finish it.
7. Media contact information- this shows the general public relations professional's contact information like phone number, office address, cell phone number, and current email address.
When sending a press release, it must be pleasing towards the eyes also it must grab the attention from the media so that you can obtain the free publication you want.
