HolliPeak235
Each year, the festival months are the most lucrative period to reel in more and more customers via effective e-mail marketing. So much so that sales which have been done during this period can equal or perhaps exceed sales done throughout the year. So, meticulous planning this era is a given if your firm needs to take full advantage of the chance. Around the flipside, the possible lack of a proper strategy can be inherently harmful for those types of businesses.
Across the world, thousands of firms have understood the need for effective e-mail marketing during festivities and merriment. This isn't just because from the inherent requirement for shopping, although that is a pretty big factor, but additionally because research has revealed that clients are in a very shopper friendly mode, as they say, during these times. So, cross channel marketing may be the way to go, and e-mail marketing is actually a natural part of the whole mix. So, to start with, the pre-holiday season is obviously the most important phase. This may very well be the ending of summer, when Halloween and carved pumpkins have been in the air. According to studies, nearly 40 percent consumers begin shopping for Christmas before Halloween.
This gives significant leverage to firms that begin planning their effective email marketing campaigns. It is also a great way of creating momentum for that final strike, as they say, during the peak Christmas season. Another study shows that nearly 60 percent retailers spoke about Christmas within their email campaigns before October. Basically, it is a means to lay the building blocks across different channels like web, social, mobile, email, display, etc. However, brands need to be sure of the right customer details for targeted marketing, so the right message is conveyed right people.
However, including them at the outset of the discussion can be to be extremely fruitful, since they can offer valuable insights regarding what kind of data can be made available and what can be achieved by using it. Data segmentation is of utmost importance in today's time for you to produce a more personalized environment for that customer, so to speak. Also, once the campaign thought is within place, factors such as frequency of blast, kind of layouts to be used, etc. can be deduced in a ball-park type of scenario, with some room for adjustments in a later stage, when the need arises.
These may appear like rather easy steps, however they can lead to phenomenal growth for organizations of all kinds!
