Murguia

> I am employing LinkedIn to hold up with my qualified contacts and aid them with introductions. Because you are one particular of the people I suggest, I wanted to invite you to access my network on LinkedIn.

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> Basic membership is totally free, and it will take much less than a minute to sign up and join my network.

I've received well more than 35 invitations like this, worded almost precisely the same way. The senders have acted surprise...

Like me, have you received e mail invitations like these?

> I am employing LinkedIn to hold up with my qualified contacts and aid them with introductions. Given that you are 1 of the men and women I advocate, I wanted to invite you to access my network on LinkedIn. executive coaching

>

> Fundamental membership is totally free, and it takes much less than a minute to sign up and join my network. career coaching

I've received nicely over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let's appear at the problems in this invitation from a marketing and advertising point of view.

• Virtually all of the invitations I received were from men and women whose names I did not recognize. Why would I want to be part of their network? The invitation does not say who they are, who they have access to and how I would benefit from their network.

• What is Linked In, how does it operate and what are the advantages of employing it? No a single has however explained this clearly in their invitation. You can't count on that someone receiving this invitation understands what you are asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it performs and citing a particular result the individual behind the invitation enjoyed from membership. It may be that men and women assume that because "standard membership is free of charge," the typical recipient of this invitation will go ahead and join. But even if it doesn't cost funds, joining would take time. You nevertheless need to "sell" people on taking a free of charge action, specifically with respect to an activity or organization that may be unfamiliar to them.

• No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of e-mail and telephone calls in which I would have no interest and that would waste my time. Again, you can not assume that something free of charge is thereby enticing you need to have to think about why someone may have doubts or dismiss the concept and address those objections. executive coach

• Using a canned invitation that is virtually specifically the exact same as every person else's doesn't make a good impression. Even if the text offered by Linked In had been powerful, which it really is not, you'd want to give it your private stamp.

Other than getting irritated that they are apparently encouraging men and women to send invitations that make little sense, I have nothing against Linked In. Maybe it's a useful organization. My point is that its members need to use typical sense and fundamental marketing and advertising principles to encourage busy, skeptical folks to give it a opportunity.