SavinaLakey820

This latest Google update affected a lot of web sites that depended on their reciprocal linking strategy... If you have been reading some of the internet forums, the final Google update certainly induced rather a stir, and it has left a lot of folks asking the question "Is reciprocal linking Dead?". This most up-to-date Google update affected a lot of sites that depended on their reciprocal linking method to rank high in Google. If a webmaster wanted to outrank a competing website, They would perform out how many links they required from distinct internet sites with a certain PR rating and then commence a reciprocal linking campaign to out rank their competitors. This approach was undoubtedly sound and was really successful. But most webmasters would swap links with anybody and everybody, so lengthy as the web site had a Google page rank (the larger the much better). Every link swapped was a step toward ranking larger in the search engines and beating out their competitors. This method could have worked in the past when Google was not as smart, but it appears Google has wised up to this approach. So, it is not surprising that as Google and the other search engines get more sophisticated that the effectiveness of reciprocal linking has diminished as an crucial issue for ranking properly in seach engines. Which brings us back to the question "Is reciprocal linking dead?" Rather of asking yourself if reciprocal linking is dead, you should really ask your self what outcome do you want to accomplish with your reciprocal linking strategy. If reciprocal linking is your only approach to rank high in the search engines, then you must re-feel your approach since reciprocal linking is not rather dead, but it has taken a huge hit. I have not stopped my reciprocal linking methods due to the fact I am aiming for the following outcomes: 1. To drive targeted traffic to my web site from other relevant internet sites. two. To add worth to my visitors by providing them links to web sites that they might be interested in. three. If I rank higher in the search engines, then this is a bonus. Before swapping a link with yet another website I am usually mindful that if a visitor sees a link on my website, they properly assume that I have advised this internet site to them, and, if the site I send them to is not relevant or quite great, then I loose credibility and a attainable return visitor. Whenever I am going to swap links with one more site I usually ask myself the following questions: 1. What is the other site about and does it compliment my site? two. Will my visitors find this site useful to them? 3. What is the top quality of the content material of the web site? If I think my visitors will uncover this web site valuable I then appear at the web site from the webmasters point of view and ask myself the following questions. 1. How will their visitors find my link? If a visitor cannot discover my link then how am I going to get any traffic. two. Is there a link on their property page (preferably on all their pages) to their links directory? 3. Where is my link going to be placed? Is it much more than two clicks away from the residence page? four. Does the web site have a sitemap and is the links page included in the site map? If, and only if the website passes the above criteria will I proceed with a link exchange. A reciprocal Linking technique may possibly not be as successful to rank high in the search engines, but it nevertheless is an important element of acquiring targetted traffic to your internet site if carried out correctly. contextual link building